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Bilibili Reportedly Bags Three-Year Exclusive Broadcasting Rights of LoL World Championships in China with $113M Bid

Video sharing Chinese company Bilibili won the bid for the exclusive esports broadcasting rights for League of Legends World Championships in China, The Beijing News reports. Chinese streaming companies Douyu, Kuaishou, and Huya also participated in the bidding process.

Under the three-year exclusive broadcasting deal, Bilibili agrees to pay ¥800M RMB ($113M) to TJ Sports, the joint venture between Tencent and Riot Games created for the League of Legends Pro League, but the report did not disclose details involving sales and distribution rights. The said deal will include the coverage of the 2020 League of Legends World Championships which will be held in China’s Shanghai Stadium.

Headquartered in Shanghai, China, Bilibili owns several esports properties including the Overwatch League franchise Hangzhou Spark and the Bilibili Gaming team of the League of Legends Pro League.

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