The deal designates the high street brand as Endpoint’s new headline sponsor. It will also involve online and in-person activations. CeX stores across the UK will hold “community and gaming experiences” to educate people on the necessity for investing in the latest technology when gaming.
Earlier this month, Endpoint publicized its rebranding efforts and released a new logo. The Endpoint team already secured the UK slot to the ESL Pro Tour and is set to compete at the Dreamhack Masters tournament in Anaheim.
CeX will join other Endpoint partners which include ASUS Republic of Gamers, Noblechairs, and Overclockers UK.