Global esports company Allied Esports Entertainment announced a $5 million equity investment from its new shareholder Brookfield Properties.
Allied Esports Receives $5M Equity Investment from Brookfield Property Partners
California-based global esports company Allied Esports Entertainment announced Brookfield Asset Management subsidiary Brookfield Property Partners as its new shareholder through a $5 million equity investment.
As part of the strategic partnership, Brookfield Properties and Allied Esports will collaborate on developing on-mall esports venues at the real estate firm’s retail destinations. These on-mall esports venues can accommodate tournaments of all levels and will feature consoles and PCs for daily use. These hubs will also have streaming and broadcast production capabilities along with food, beverage, and experiential retail options.
The news came a few days after Allied Esports announced that the Mall of Georgia would be home to the company’s first location. Back in 2019, Allied Esports signed a partnership with Simon Property Group to open esports venues at different Simon properties and the creation of the national esports tournament Simon Cup.
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